Check this out before your next online purchase. Scottie Andrew:
Websites, it turns out, employ a series of “dark patterns” meant to mislead or coerce online shoppers into making a decision that isn’t always in their benefit… Researchers broke down dark patterns into seven categories. They’re familiar to anybody who’s shopped online.
I’ve run into them all. Sneaking, urgency, misdirection, social proof, scarcity, forced action. Buyer beware.